Privacy Policy

Mud & Hound Public Company Limited ("the Company") recognizes the importance of personal data protection and has established oversight and management of personal data to comply with personal data protection laws and related regulations. We hereby inform you of the following to comply with the Personal Data Protection Act B.E. 2562 (2019), with the key details as follows:

Personal Data

Nature of Personal Data: In this document, personal data refers to any information relating to an individual that can identify that individual, whether directly or indirectly, excluding personal data of deceased individuals. Sensitive personal data refers to personal data concerning race, ethnicity, political opinions, beliefs in religion or philosophy, sexual behavior, criminal records, health data, disabilities, trade union information, genetic data, biometric data (e.g., fingerprint scanning, facial scanning, etc.), or any other data that similarly affects the data subject as specified by the Personal Data Protection Committee.
Personal Data Collected: The Company may collect your personal data as follows:

General Personal Data

(a) Personal Information: Including first and last name, date of birth, place of birth, marital status, information as specified in the national ID card and passport, copy of ID card, or ID card number.
(b) Contact Information: Including address, phone number, Line ID, social media contact channels, workplace.
(c) Job Position, Department, or Organization.
(d) Electronic System Usage Information: Including email, IP address, browser type, cookies, and chat history in various applications.
(e) Information provided by you when contacting or participating in activities with the Company, etc.

Respecting Privacy Rights

The Company respects the personal data rights of data subjects and acknowledges their desire for the security and safety of their data. Personal data received by the Company will be used only for the specified purposes, with strict measures in place to ensure security and prevent unlawful use of personal data.

Collection of Personal Data

When collecting personal data directly from the data subject, using, or disclosing personal data, the Company will obtain consent from the data subject prior to or at the time of collection, if required by law, and will process personal data only as necessary for the purposes clearly specified by the Company.

The Company may collect personal data from sources other than the data subject directly, such as public media, only when necessary and in accordance with legal methods.

Purposes of Collecting, Using, and Disclosing Personal Data

The Company collects, uses, and discloses your personal data for the following purposes:

To facilitate the procurement or distribution of products and the provision or receipt of various services.
For financial and tax transactions related to the Company’s contractual obligations.
For research or investigation.
To create a database for analyzing and offering services or products of the Company, its affiliates, distributors, agents, or related parties.
To improve the quality of operations, services, and business-related activities of the Company.
To analyze and track website usage and for retrospective review in case of usage issues.
To participate in various activities of the Company.
To control access, prevent and mitigate harm to your life, body, or health or that of others, control and prevent infectious diseases, and ensure the safety of the Company’s premises, buildings, and areas.
To comply with current and future laws or regulations applicable to the Company.
The personal data collected by the Company for the above purposes is necessary for contractual obligations or compliance with applicable laws. Failure to provide such data may constitute a violation of the law or prevent the Company from managing contracts or facilitating operations for you.
If there are changes to the purposes of collecting personal data, the Company will inform you and take further actions as required by law, including maintaining records of amendments as evidence.

Personal Data Retention Period

The Company will retain your personal data for as long as necessary for the purposes of collection, use, and disclosure as specified in this notice, based on criteria such as the duration of the Company’s relationship with you as a customer, and may continue to retain it as necessary for legal compliance, statutory limitation periods, establishing legal claims, complying with or exercising legal rights, defending against legal claims, or other purposes under the Company’s internal policies and requirements.

If the retention period cannot be clearly specified, the Company will retain the data for a period reasonably expected based on standard collection practices (e.g., the maximum statutory limitation period of 10 years).

Your Rights as a Data Subject

As a data subject, you have rights as stipulated by the Personal Data Protection Act B.E. 2562 (2019), including the following:

Right to Withdraw Consent
You have the right to withdraw your consent for the processing of personal data given to the Company, except where such withdrawal is restricted by law or contract benefiting you as the data subject. Withdrawal of consent will not affect the lawfulness of processing based on prior consent.
Right to Access Personal Data
You have the right to access and obtain a copy of your data under the Company’s responsibility and to request disclosure of how such data was obtained without your consent.
Right to Data Portability
You have the right to request the Company to transfer your personal data provided to the Company, as permitted by law.
Right to Object to Processing
You have the right to object to the collection, use, or disclosure of your personal data, as permitted by law.
Right to Erasure
You have the right to request the Company to delete, destroy, or anonymize your personal data, as permitted by law.
Right to Restrict Processing
You have the right to request the Company to restrict the use of your data, as permitted by law.
Right to Rectification
If you believe the data held by the Company is inaccurate or if your personal data has changed, you have the right to request the Company to correct your personal data to ensure it is accurate, up-to-date, complete, and not misleading.
Right to Be Informed of Changes
The Company may periodically review and amend this notice to ensure appropriate protection of your personal data.
Right to Lodge a Complaint
You have the right to lodge a complaint with the competent authority under the Personal Data Protection Act B.E. 2562 (2019) if the Company violates or fails to comply with the Act. When the Company receives a request to exercise your rights under the Act, it will process the request within the timeframe specified by law. However, the Company reserves the right to refuse or not act on such requests if permitted by law. If you choose to provide only specific personal data, it may limit your ability to fully receive services from the Company, and the Company may not be able to work with you or provide services if you do not consent to provide the required data.
Disclosure of Personal Data to Others
The Company may need to disclose personal data to affiliates or other strategic partners, both domestic and international, who collaborate with the Company in providing products and services, or as necessary to enforce the Company’s terms and conditions, or in cases of organizational restructuring, mergers, or business sales. Personal data may also be disclosed to government or public authorities as required by law, court orders, or orders from competent authorities. Personal data will be kept confidential in both paper and electronic formats, including during all stages of data transfer.
In cases where personal data is transferred internationally, the Company will strictly comply with the Personal Data Protection Act B.E. 2562 (2019).

Contact Information

If you have any questions or need further details regarding the protection of your personal data, please contact the Company through the following channels: Mud & Hound Public Company Limited.

Contact Address
206 Soi Phatthanakan 20, Suan Luang, Suan Luang, Bangkok.
Phone Number
0-2079-9765

Changes to Privacy Policy and Practices

The Company will periodically review the terms of this privacy policy to ensure compliance with relevant practices and laws. Any amendments will be communicated through appropriate Company announcements.